We operate in 11 countries in Latin America
Monitor your competition and adjust your prices with AI.
Pricing software for retail sales teams that need to make rapid pricing decisions based on real market data.
BUSINESS PARTNERS
Pricing teams that already monitor their competition with Price Lab
- SUCCESS STORIES
Real results from teams already using Price Lab
Analyze performance on the leading competitive price intelligence dashboard.
APPLIANCES
+40%
In sales
Compared to their previous Black Weekend campaign, thanks to real-time competitor price alerts.
FARMA
+28%
In terms of contribution margin
A leading pharmacy in Bolivia is adjusting prices on just 22% of its product catalog.
RETAIL
+19%
In sales
In its first December campaign using Price Lab's price optimizer.
QSR
+6.4%
In terms of gross margin
Fast-food chain with 783 price recommendations generated in a single month.
- Price Lab IA
LIVE UPDATES
PRICE ANALYSIS
When there is an abundance of data but pricing decisions are missing
Sales lost due to reacting too late
By the time your team finds out, the competition has already changed their price and secured the sale. It’s not that you’re reacting poorly; it’s that you’re reacting after the opportunity has already closed.
A margin that erodes before you see it coming.
You lower prices and run promotions without knowing whether you actually generated a sale or simply gave away your margin. The erosion doesn't show up in this week's report; it appears at the close of the quarter, when it is already too late to do anything about it.
A rotation that is slumping, and no one can explain why.
Scattered rules, reports that take days, decisions based on intuition. The result: SKUs with declining turnover, promotions that fail to deliver the expected impact, and no certainty regarding how much money was left on the table.
PRICE LAB IN YOUR BUSINESS
What happens when you use Price Lab?
You adjust prices at the pace of the market, not your reports.
When the competition makes a move, you react the same day—not after you’ve already lost the sale.
One place, one source of truth: every price and its impact on margins.
No Excel or cross-referencing reports. Every recommendation comes with the underlying impact calculation.
You know which promotion generated a margin and which one gave it away.
Every campaign, measured: what drove incremental sales and how much was left on the table.
Why choose us?
Protected margin
Every decision measured before it’s made—no more blind margin erosion.
Driven sales
Market-aligned prices that drive higher conversions without sacrificing profitability.
Faster decisions
Data updated in minutes, not days. You react while the opportunity is still open.
Real-world experience in LatAm
We operate in more than 11 countries in the region, with retailers of all sizes.
Proven results
Sales growth of up to +40% and margin growth of up to +28%, already validated in the market.
Everything your pricing team needs, in 3 modules:
Scraping
Module 01
Competitor Monitoring
Automatically track your online competitors' prices, promotions, stock levels, and photos. Generate historical data and receive alerts the moment something changes—no need to check websites manually.
Centralized Analysis
Module 02
Analysis and Recommendations
Centralize all your pricing KPIs in one place and deliver recommendations based on your business rules and advanced analytics—without having to cross-reference reports from multiple systems.
Pricing with AI
Module 03
Price Optimization AI
It recommends optimal prices and discounts by SKU, taking into account elasticity, the product basket, the competition, and your sales, margin, and demand objectives. This ensures that every price is backed by data, not intuition.
- Price elasticity
- Seasonal analysis
- Basket analysis
- Real-time impact measurement
- Cannibalization analysis
- REAL AND EFFECTIVE USES
What can you use Price Lab for?
Optimize prices
Thousands of SKUs and no way to set prices one by one. We automated it.
Margin
You sold more, but you don't know if you made more. We measure the actual contribution behind every sale.
Competitiveness
You lower the price to avoid losing the sale, without knowing the cost to your margin. We measure that beforehand.
Decisions
Pricing, sales, and competition in separate systems. We unify them to make decisions on the same day.
- PROFITABLE GROWTH
Let's talk about pricing—schedule a demo.
Discover how to optimize your margins and respond to the market in real time. Analyze the competition continuously, automatically, and seamlessly.
- PRICE LAB IN THE MEDIA
What the media says about Price Lab
Central
Diario Financiero
“Price Lab transforms competitive data into pricing decisions that truly impact the business.”
Retail & Technology
Andina
Agencia Peruana de Noticias
“The Peruvian startup helping Latin American retail compete intelligently.”
Innovation
Forbes
Forbes Perú
"Their software has been shown to generate weekly sales growth of up to 7.7%."
Business
